Creative Innovation and Entrepreneurship
Creative
Road Map – Class Exercise
At the beginning of a term I have taken part in a Creative Road Map Exercise, which helped me to just sit back and look on my way of working, and all the achievements I have worked on other the four year at University of Huddersfield. It also shows all the skills and knowledge I have gained over the years and in which ones I would like to develop to be better in what I want to achieve in the future.
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CREATIVE ROAD MAP - TMA1402-2122 : Creative Innovation and Entrepreneurship |
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YOUR NAME:
Joanna Brych |
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PRACTICE & QUALITY This is about the things you make and how
you do them |
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SKILLS
& EXPERIENCE This
is about the skills and experience you have |
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DIRECTION
& AMBITIONS This
is about your current and future direction |
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NETWORKING
& SOCIAL This
is about the things you make and how you do them |
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TMA1402 - GROUP PROJECT
In this lesson we are being assessed on creating a new start up project. Working in a transdisciplinary group with other students that are from a different field, such as, illustrator, graphic designer, communication and promotion, and me creative pattern cutter. This project will teach us to work as a team and develop our group work skills. Working as a team member it’s very important to be a good listener, contribute to the group discussions and create work on time, to not let the team down.
This project will be challenging as we are working with people from different study fields and different skills, different opinions about the project and the way we work. But not only that we have never worked together, or even some of us never met before. It is important to listen, share
ideas and compromise if needs be. Also working with a group with other people from different fields gives an opportunity to see how others work and give a feel of future and how work may be, as in creative industry most creative fields work together at one business to create the best outcome.
At the end of this project, I will conclude of how we have worked as a group and the outcome we have all produced.
Below you will read all the research that we all have contributed to and the project concept, features that we have created to bring our idea to life. In my blog I wanted to share all the facilities and all the work that everyone has produced for this start up.
Group G – Project Concept & Our values
As a group we have decided to create a green space for local
community. We want to shape our future by preserving and restoring un-used
historical grounds. The project concept is to create a green space for the
local community to come together and create something unique. We are offering a
variety of fruit and vegetable growth, entrepreneurial and employment
opportunities for people of Huddersfield.
New Greens are offering people to come into the space and grow
their own fruit and vegetables and are able to take them away for their
personal use or to sell their goods on site. The space will offer the seeds,
space and care. On the grounds there will be a café and facilities for
customers to enjoy our grows, home - made juices that will be made from the
fruit and veg grown in our space.
We are critically aware of the climate issues that we face in our
day to day lives. New Greens runs on the ethos of sustainability, with the
supply of solar panels energy and installed smart water system.
- Growing your own really is worthwhile: you’ll have
plenty of fruit and veg on tap. Finding ways to use them up does dietary
wonders, and you can pick as much as you need, when you need it. It’s also
worth noting that an important by-product of the ‘grow your own’ trend is a
reduction in plastic packaging and food waste.
Economic
Values
- · Increase and attract human capital, combined knowledge
- · Positive benefit to human health and well – being
- · Increase economic life
- · Increase business and property markets
Social
Values
- · Promotes self – equality and stability
- · Improves quality of life
- · Improves social integration
Environmental
Values
- · Reduces energy and waste consumption
- · Reduces pollution
- · Increases ecological diversity
How
gardening helps well- being and health?
- - Gardening has a long and connected history to science and
medicine. For a long time, gardening has not only been source of food but also
remedies to help with depression and willow for headaches. It’s acknowledged
that gardens and green space are associated with better physical, social and
mental health. The NHS says its essential to live a healthy life, its medically
proven that people who are more physically active have up to 35% lower risk of
heart disease or stroke. Gardening can play a role in helping to keep you feel
and healthy. 30 minutes gardening can burn the same number of calories when
playing badminton, volleyball or practising yoga.
The benefit of being in the garden is much deeper than exercise or burning
calories. A King’s Fund report, with research studies show that gardening
significantly helps to reduce depression, anxiety and improves social
functioning, in young and older.
- -In 2014, researchers from the University of Exeter Medical School
analysed mental health data from 1,000 urban residents and used high-resolution
mapping to track where the subjects had lived over 18 years. They found
that people
living near to green space reported less mental distress.
- -In 2009, a team of Dutch researchers found a lower incidence of 15
illnesses – including depression, anxiety, heart disease, diabetes, asthma, and
migraines – in people who lived within half a mile of green space.
- -In 2021, the RHS released research that revealed those
who garden every day have wellbeing scores 6.6% higher and
stress levels 4.2% lower than people who don’t garden at all.
L.
Scruby , L. Suyin Chalmin-Pui. RHS. (2019). Why gardening makes us feel better
– and how to make the most of it. RHS. https://www.rhs.org.uk/advice/health-and-wellbeing/articles/why-gardening-makes-us-feel-better
Location --> History
Newsome Mills – 1827
Newsome Mills sits at the heart of Newsome – both geographically
and historically. The mill was founded by John Taylor in 1827 and was a working
woollen textile mill right up until 1983. The four-storey mill was destroyed by
fire in the early hours of Thursday 17th November 2016. The entire mill
interior collapsed. Newsome Mill is the most prominent building in Newsome and
its iconic clock tower is also a well-known Huddersfield landmark. This tower
was part of the main mill building and was constructed in the 1880s. It
replaced an earlier mill building that was lost to fire in 1872.
- -For our project we would like to restore and renovate the historical
grounds. Adapt the space to be a modern, sustainable green space for the
Huddersfield community.
- Mariam Saba, a member from the group has visited the site and taken pictures
of the grounds how they are looking at the moment and how we can restore the
space for our project. As an interior designer Mariam has started to look
rebuilding the building digitally to see how we could renovate the building and
use the space to the full potential.
Mariam has also researched and visited other local gardening centres to see
what facilities they are offering and what they are missing, which will help us
to decide what we would like to have in our garden space and the facilities.
Interior Design
the new space ‘NEW GREEN’, Mariam Saba, Interior Designer, has visited the space, taken photographs and researched the facilities that are already there, that are available for use to refurnish and reuse. One of the main existing advantages in the space, is the water tank in the clock tower and we want to keep the original concept, of using the tank and allowing to fill with rainwater that can be used for watering the plants, which is a big advantage on saving water and reusing water.
As you can see on the pictures above Mariam have used the original ground to redesign the space that can be used for our green space for people to visit. As Newsome Mills were one of the most know landmark in Huddersfield, we wanted to keep the original look to the grounds. On the first pictures you can see the outdoor area in our green space. We wanted to make sure to have space for gardening but also have paths for people to visit and just have a walk around the garden. At our green space we also have indoor grow sections for people to use, the staff will help people to navigate and teach them where is the best space to grow their chosen fruit or vegetables. Mariam has also designed benches for people to sit and relax within the greens, benches have a small growing ground at the back of the bench. We wanted to make the space as green and use the space to full potential.
Our interior designer also has designed the café, indoor area and
you can see on the third picture down. We have tables for families to sit, have
their lunch and break during their gardening activity visit. At our café we
want to make food from our products that are gown on our ground and make sure
there is no waste from the grows or sales.
Facilities
New Green space want to be a sustainable place as much as possible. Our space has facilities of grow your own flowers, fruit and veg, juice café, solar panel energy and smart irrigation that will help to water the plants.
At our green space we are offering people to book a space and grow
their own fruit and vegetables. After they are grown, they can come and collect
them to take home or we are also offering a stall that people can rent out and
sell their fruit and veg, we want to offer this service as we know that Covid
has been a hard time and people may need their little financial help in their
life.
Also, as a green space we want to make sure that we do not waste any products. We
will have a waste storage that could be used as a compost for flowers, fruit
and veg that will help the to grow healthy. In the outdoor area we will plant apple trees
for people to collect during the visit and attend the apple juice workshops. However,
the apple waste will be sent to the eco leather manufacturer to make sure that
every piece of our foods is used, but also to help the manufacturer to create
more fabric, as we are using their supplies for our gardening aprons and
equipment.
Our Competitors
Through research Emily, communication and promotion student, have
found two competitors for our green space. Both communities aim to bring the
community together and share skills, grow fruit and veg, but the most important
to meet new people and improve the social life, which will help anyone with
mental health problems. It’s acknowledged that gardens and green space are
associated with better physical, social and mental health.
Places are offering the ability to volunteer to help in the garden and allow people to grow flowers, fruit or veg, and take part in the events, however we did not find that places offer space for people to sell their grows, or have a café on site for people to enjoy. Though research we have found out that in Huddersfield there is not a lot of gardens that allow people to come in and grow their own seeds of fruit and veg to take home when fully grown. As a green space we want to let people have the experience of growing their own food and have family time. Below you can see the two main of our competitors and the offers they are providing for people.
· Friends of
Highfields Community Orchard
- Highfields Community Orchard, a small open space created put of old playground, the space has fruit trees and bushes that was created in 2010. The Friends of Highfields Community Orchard maintains the orchard as a space for nature and community use and organises events to encourage local people to use it and to harvest the fruit and nuts that grow there. In 2021 the group was awarded, in partnership with Greenhead Family.
Doctor to help and improve the green space to make it more welcoming to people whose health may be improved by activities in the Orchard.- Orchard is creating small events for people to join and work together and just have fun, break the everyday routine. They are posting on the Facebook page all the events for people to see what is coming up, for example ‘Orchard tidy and planning day’, ‘Apple a Day- World Apple Day’, ‘Pizza skill share’. It’s a public group where people can join any event, they want without feeling pressure. The group organises meetings for people to join, make food together, help to maintain and improve the facilities, work as a local team.
- Membership is open to all who support the aims of the group. People can join the group through Facebook page or by email.
Clem's Garden
- - Clem’s Garden shares very important message about ‘childlessness’.
This subject is one of those that it just doesn’t get talked about – the subject
is very personal, it’s hard to know what to say, it's easier to gloss
over. And life moves on, but we know through our own experiences that
when the world is full of families, there are times when not having a family of
your own isn’t easy; and it can be lonely, however strong and resourceful you
are.
Clem’s Garden decided to create something that:
- · Creating an alternative place for all that care, knowledge and talent to go to really good use.
- · An alternative place to find a role and be part of a team.
- · A place to share skills and experience.
- · A place to help shape our community with kindness.
- · A place to build friendships.
- - Firstly, the gardens belonged to Kirklees Council,
used to own the site and landscaped the garden so that it could be used by
people with different levels of physical ability who attended their day centre. A couple after losing the unborn child have ‘adopted’
the space and with help of many individuals and businesses who support our
vision for Clem's Garden, we worked to tame and transform the site into a
proper commercial flower-growing plot. They have created a space for people
with difficult live story, place for people to share their skills, experience,
and make people feel like they are a part of a team and build friendships.
- - Clem's gardens are growing seasonal flowers that are imported on to
the high streets. They are members of Flowers from the Farm
– a national network of flower growers working together to revive the British
flower industry and to offer customers a locally-grown alternative to imported
flowers.
- Clem’s Garden is committed to
gardening without the use of chemicals.
- - Clem’s Garden are offering a ‘Donate-a-jar’ which means that people can donate five ponds to the Kindness Fund, and a jar of flowery love will be sent out to someone who really needs it. Clem’s works with local community organisations to ensure that these virtual hugs to those who need a boost in the life.
Clem's
Garden, (2020). Our Story. Clem's Garden. https://www.clemsgarden.co.uk/our-story
https://www.clemsgarden.co.uk/the-garden
My Work
In
this project the main challenge was to show what we all specialise in and
combine all the work together to create one ‘Start Up Project’. As a creative
pattern cutter, my role was the most difficult to create something that matches
our start up idea. As we have come up with an idea of a green space, gardening
for communities to get together, I was able to use my fashion design skills to
design staff work wear but also gardening facilities for people to wear when
they visit to protect their clothing.
For this project I have designed aprons, gloves and tool belts that would be used by the staff and visitors during the gardening activities at out new green space. I wanted to match my designs and the choice of fabrics to the ethics of our new green space project. As a pattern cutter that wants to do more of zero waste pattern cutting, to make sure that all the fabric is used to the full potential and there is no waste during the production process. I have made sure to design all the aprons that would be able to be cut in a zero waste layout plan.
Fabric
Research
I
have researched various fabrics that could be used for the apron designs. I
wanted to use more sustainable fabrics for this project, as we want to create
space that reduces waste and to be more sustainable for the plant. I have
researched how the materials are made, what usually the material is used for,
to choose the best fabric suitable for the specific garment. I also wanted a
fabric that can be used for gardening wear, making sure its comfortable to
wear, easy to clean, and durable. I have researched all the fabrics that are
mainly used in the gardening, I wanted to make sure that the materials are all
suitable for the aprons and equipment, and as a group we all could decide what
fabric will work for our ethics and theme of the green space.
Fabrics
- Cotton
- Canvas
- Polyester
- Duck Cloth
- Econyl
- Apple Eco
Leather
Organic
Cotton - Organic cotton is processed naturally, it
eliminates those chemical health hazards and even provides natural benefits,
like being hypoallergenic, regulating body temperature and absorbing moisture.
· It is
Hypoallergenic. It does not cause any allergy or irritation when it touches
human skin
· Organic
cotton farming helps lock CO2 into the soil, helping mitigate climate change
· Better
quality fibre than standard cotton
· It
avoids potentially toxic pesticides, preventing the associated health problems
and deaths common in non-organic cotton production
Canvas – Most
common use of canvas is for tote bags.
Eco – Canvas is usually made from organic cotton or linen.
Polyester-
It’s stain resistant and repels water. Ideal for outerwear.
Duck
Cloth- Similar
to canvas material. Comes in different weights suitable for different
projects.
Econyl
– It’s simply recycled nylon. It’s made from the ocean
waste; plastic, abandoned fishing nets, waste fabrics.
Apple Eco Leather- It’s made from waste of the apple juice industry, its fully biodegradable, as well as waterproof, breathable and super durable.
- For the aprons that we will provide for people to use in our green space, as a group we have chosen to go for apple eco leather. The leather is waterproof, breathable, and super durable, which will be a very useful material during gardening, it will be uses to clean at the end of the day, keeping all the aprons sterilized for other people to use. As the material is made form apple waste, we will contact the company and send out apple waste that could help to create more fabric.
- For children aprons we have decided that we want to use organic cotton to make the aprons softer and there are health benefits of organic cotton being hypoallergenic, regulating body temperature and absorbing moisture, which would be a great choice for delicate children skin.
Apple Eco Leather
Background
The story
of apple leather begins in 2004. Alberto Volcan has invented apple leather in
Italy. He was looking for ways to use leftover apple waste from the juice and
compote industry in Northern Italy.
Volcan’s first creation was an ecological paper, made using 15% of apple waste. He saw a potential for further commercial products. He decided to join forces with Frumat, a company specialising in the recycling of industrial waste, to take his ideas further and develop other products.
One of Alberto’s first project waste vegetable glue, which in itself wasn’t successful But, h did not give up, and instead reworked the glue to be placed through a pasta machine. The sheet of fabric created became the basis of apple leather. Developed further with the help of Frumat, this ecological, breathable, waterproof and durable fabric has been a game changer in the industry.
How is Apple leather made?
Apple
leather, also known as Apple Skin, is a bio-based material made using the
leftover pomace and peel from the fruit juice and compote industry.
Originating
from the region of Bolzano in northern Italy, the fabric is created by first
taking the recovered apple waste and reducing it to a powder. Once processed,
it is sent to a factory located in Florence, where it is combined with
polyurethane and coated onto a cotton and polyester canvas.
The apple
leather used in our products is made using 50% apple waste mixed with 50% PU,
coated onto a cotton/polyester canvas.
Organic Cotton
- Organic cotton is generally defined as cotton that is grown organically in subtropical countries such as India, Turkey, China, and parts of the USA from non-genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides.
- The benefits are clear: using fewer pesticides means that workers’ health improves dramatically, communities can live in relative health with access to clean water and food supplies, and the land has a longer lifespan because chemicals are not damaging it. It also means the clothes we wear are safer for us since they don’t contain the myriad of chemicals often found in conventional cotton garments.
Advantages
- · Environmentally Friendly
- · High – quality material
- · Fair working conditions for farmers
and factory workers
- · Better for sensitive skin
- · Highly versatile
Disadvantages
- · Organic cotton may require both more human labor, and labor requirements might be more intensive in some instances
- · May have lower yields than conventional cotton
- · Organic cotton may be more expensive
Mood - Board
Designs
At our green space we wanted to have our own aprons and equipment for
people to use during their family visit at our New Green space. Below you can
see all the designs that I have done, and as a group we have decided which
designs are the best. I have played around with the silhouette and colour ways to create the aprons that we
are all happy with and want to use in our project.
Staff – café and gardening
For our gardening project I have designed aprons for the staff working at our space. I wanted the café apron design to match the theme of our space and the colour palette we have chosen for the New Green space.
For the female café worker, I have deigned off white colour shirt and half apron tied at the waist with two large side pockets. And for the male worker the design is full apron tied at the back with adjustable slide buckle on the neck strap and a large pocket at the centre front.
Both of the aprons are made fully zero-waste cut, which means that there is no fabric waste during the production and design process. The aprons are designed mostly rectangles and strips for the straps to make sure that there will be no negative spaces on a lay plans and that there will be no fabric cut offs during the production process.
Colour & Logo placement
The aprons are both made from the eco apple leather. I have created few colour ways for the aprons, however at the end we have all decided that we like the lightest leather style for the café workers uniforms. As it looks smart with the shirt but also it shows the logo clearly. In my opinion other colour ways really clash with the colour of the logo design, making it difficult to read. All the uniform garments have our logo on it. Male aprons have a large logo centred across the chest area. The logo has been designed by- Harikishna Puthenkudy Krishnan, graphic designer in our group.
For the female worker the logo is placed on the left side of the shirt and on the bottom left on the apron. Also we have added a green waist band to have a pop of green and break the beige colour uniform and bring the pop of colour from our interior design to the uniforms.
Also we have looked at the colour ways of the logo. We have chosen a white font colour, this colour was more visible on the uniforms, however the white did not match other features such as, posters or website, the name ‘New Green’ did not stand out so we have opted for the green logo and light leather to make the text visible but also match the colour palette for our other features at the New Green space.
Gardening aprons
As our green space offers visitors to garden on our site, we want to provide the equipment for our visitors. We have designed aprons, gloves and tool belt for people to use when they are taking part in gardening activity.
For the gardening aprons we have two designs, covering the whole front. The staff and visitors will have the same design to make sure there is no confusion between thee kitchen aprons and the gardening. The aprons are made from the same material, eco - apple - leather, the fabric is fully biodegradable, waterproof, and very durable which makes it a great material for gardening aprons. As it is a leather it makes it easier to clean and sanitise for the next user. Both of the aprons have adjustable tie back and dungarees style top straps,, making it easier to adjust to people.
For female aprons has the same style as the coffee worker, With two large pockets on the side. It’s just an overall apron to protect the clothing from getting dirty when gardening.
The male design has a large front pocket divided into two sections to place his gardening tools and gloves or personal belongings.
Gloves
For the gloves design I have chosen to create variation of designs, sizes, fastenings. By doing this people will have a larger Selection choice and pick up that will be suitable for them. Some designs have adjustable straps and some have an elasticated cuff to get the best fit for people.
Tool Belts
I have designed to talk bells as I know people may have different preferences. One belt is a simple one pocket to put in any gardening tools in one working around the garden. The other belt has four pockets for people to section their tools, vegetables/ fruit seeds or personal belongings. Both of the belts have adjustable strap with side release buckle clips.
Kids aprons
For this green space project I have also designed kids aprons, to make sure that the whole family to get involved in the gardening activity. For the kids aprons I have decided that the aprons should be made from softer material and I have chosen to use organic cotton as it is hypoallergenic, regulates body temperature, absorbs moisture and it does not use harsh chemicals during manufacturing process, which makes it a great material for little kids skins.
We have three different styles and three different colours. We wanted to make them bright and colourful for the kids to make them excited about their fruit and vegetables that they will grow them selves. All the aprons have tied strap back to make it easier to wear and use adjustable straps for wide age range.
Conclusion
Overall, in my
opinion we have worked really well as a team and created a successful outcome
to this project.
Over the time working on this group project, I have learnt a lot from the members
of the group. It also taught me to work with people that i have never met
before. Group work is quite challenging as everyone has their own way of
working and their own ideas. As a team member you need to listen to other and
share your ideas and opinions to create an outcome that everyone is happy with
at the end of the project.
Also, as people have different thing going on in their lives is much harder to
meet up, our group have worked out that having weekly teams meeting and sharing
or ideas and the work we all have produced during the week worked the best. I
really enjoyed working with my team as everyone was a good listener and all the
team was very understandable. We have quickly agreed on the theme of the
project as everyone had a similar idea of creating a green space for the community.
We all have shared our ideas and put them together to create our project. I
like that we were able to work with other people from different study
backgrounds and learn a bit from their specialism and bring the project to live
by using all the teams’ strongest abilities.
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